Five days to #1

Hey now. I was confident that over time, I could build an audience for Build a Brand Like Trader Joe's (yes, using some of the same techniques described in the book.) But nobody saw this happening.

Phew. It's been a hell of first week already, and it's not even over. First The New York Times' food maven Julia Moskin pointed to "Build..." in the paper's What We're Reading blog before she'd even finished the book.

Then, LinkedIn's Chip Cutter started a discussion about Build... by including it in the networking site's 'Social Media Marketing' update. 40+ commenters jumped in and I spent pretty much all day responding to them. It was a lively discussion. Steve Hall's Adrants (an AdAge 'Top 150' blog) also linked to TraderJoesSecrets.

Yesterday evening, while my head was spinning, I got an email from a friend pointing out that I was, briefly, in the top 2000 overall on Amazon, which is astonishing for a book that is about as far from Fifty Shades of Grey as you can get. Thanks Julia, Chip, and Steve for being early adopters! Now hopefully things will slow down a bit, so my marketing and PR plan can get ahead of the buzz...