It's always a bit weird putting out an e-book, since the publisher (yes, that's me too) has such imperfect control over the buyer's reading experience. Since Kindle users set font size, for example, I have no way of knowing where line breaks will fall. Still, I've had no complaints from the many buyers of Riding Man; hopefully, that trend will continue with Build a Brand Like Trader Joe's.
If you buy this book, and find a typo or experience other problems that make you think, "Is this what he wanted it to look like?" please contact me. Within a few days, there's going to be a page on this site that will make that easy.
Mark Gardiner was an award-winning Copywriter and Creative Director, the VP of Marketing at one of Canada's best-loved retail chains, and ran his own ad agency. Then, he took a $12 per hour job at Trader Joe's, and discovered how one of America's most secretive companies built the strongest brand in its category, without ever spending a cent on brand advertising. Want to create a cult of customers devoted to your own brand? Then you need to read "Build a Brand Like Trader Joe's"
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