Trader Joe's incredible brand value was created virtually without advertising. After reading this book you'll know how to replicate that success for yourself. Those are two pretty clear statements, and if the second one is true, it easily justifies the ten bucks it will cost you to download Build a Brand Like Trader Joe's.
But you're welcome to read the entire book, and judge the value for yourself. Amazon's got a great, no-questions-asked return policy. If, any time in the week after you buy the book, you decide you don't like it, it's very easy to return it.
Build a Brand Like Trader Joe's is only 25,000 words long. My goal was to write a book that a business person could download and read on a plane flight, or in a few days on train ride into Manhattan from CT. So it shouldn't take you more than a week to decide whether you want your money back.
If you don't think my book was worth ten bucks,
And for the record...