Mark Gardiner was an award-winning Copywriter and Creative Director, the VP of Marketing at one of Canada's best-loved retail chains, and ran his own ad agency. Then, he took a $12 per hour job at Trader Joe's, and discovered how one of America's most secretive companies built the strongest brand in its category, without ever spending a cent on brand advertising.
Want to create a cult of customers devoted to your own brand? Then you need to read "Build a Brand Like Trader Joe's"
If you've read Build a Brand Like Trader Joe's and want to discuss it, this is the place. If you have questions, comments, or flaming barbs for me -- or if you'd like to trade ideas with other "Build..." readers -- post your comments below.