☞ Opening a new store in a new market ☞ Drawing a huge crowd without Grand Opening ads or specials ☞ A brand built without ad agency help
My alarm went off at 3:45 a.m. My breakfast was pre-made; my coffee waited in a thermos on the kitchen counter. I got up and out to the motorcycle as quietly as possible, to let my wife sleep.
I did not come across any other traffic on my ride through Kansas City, but there were already a few cars in the parking lot of the Ward Parkway Shopping Center. I parked the bike in the far corner of the lot, as I’d been instructed, and walked up to the store.
Twenty or thirty people waited by the doors. They were wrapped in blankets, and slouched in a ragged line of lawn chairs.
"When did you get here?" I asked the first in line.
"About 3:30," she said laughing.
