Monday, January 26, 2015

A lesson IKEA could learn from TJ's (but probably won't)

Last year, IKEA came to the Kansas City metro for the first time. My friends asked me if I was going to get a job there, and write a book about that brand—the way I did when Trader Joe's arrived a few years ago.
Trader Joe's customer service is to IKEA's customer service what meatballs are to poo.
I didn't, but I can't help myself, when it comes to analyzing customer service in any retail setting. What I've learned is that, when it comes to front-line customer service staff, IKEA's no Trader Joe's. Based on my observations, IKEA could learn a lot from TJ's.

Read my article on Medium here.

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