Quel surprise, eh? Or not.
What I find interesting about the Market Force survey is that it supports the thesis of my book, "Build a Brand Like Trader Joe's".
- 87 percent of Trader Joe's shoppers agreed that supermarkets and meat suppliers should work together to avoid giving food animals antibiotics unless they are sick, compared to 79 percent of other store shoppers
- Only 23 percent of Trader Joe's meat shoppers were aware that the store sells meat raised on antibiotics but 72 percent were concerned about this policy