Friday, September 27, 2013

A top-10 finish in Ad Age's book poll!

Build a Brand Like Trader Joe's finished 8th overall in Advertising Age's "Best summer marketing reads" book poll! Thank-you to the readers who noticed my title in the contest, and voted for it.

Wednesday, September 11, 2013

Give the TJ's brand credit where it's due: Vote on!

Advertising Age is running a contest to determine the best summer marketing read. Give Trader Joe's brand credit where it's due, but going here, and voting for "Build a Brand Like Trader Joe's".

I'll be honest with you; Ad Age doesn't make voting that easy (unless you're already a registered site user, you'll have to register.) But, if you choose to register by linking to your Facebook page it's a little easier, and Ad Age is not a FB abuser -- they won't, for example, insist on posting on your behalf. 

Please vote! Hey, it's Build a Brand Like Trader Joe's, it's not like you're casting a ballot for Anthony Weiner.