Mark Gardiner was an award-winning Copywriter and Creative Director, the VP of Marketing at one of Canada's best-loved retail chains, and ran his own ad agency. Then, he took a $12 per hour job at Trader Joe's, and discovered how one of America's most secretive companies built the strongest brand in its category, without ever spending a cent on brand advertising. Want to create a cult of customers devoted to your own brand? Then you need to read "Build a Brand Like Trader Joe's"
Tuesday, June 17, 2014
Comedian's 'ode' to Trader Joe's: It's Narnia
One reason I know I'm right about Trader Joe's -- by which I mean, I know TJ's built its brand on the strength of those chatty, cheerful crew members -- is that TJ's corporate culture has entered American pop culture.
Check out this bit by Gary Gulman, appearing on the Pete Holmes show. It's as if he read 'Build a Brand Like Trader Joe's' and set about turning into comedy.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment