Mark Gardiner was an award-winning Copywriter and Creative Director, the VP of Marketing at one of Canada's best-loved retail chains, and ran his own ad agency. Then, he took a $12 per hour job at Trader Joe's, and discovered how one of America's most secretive companies built the strongest brand in its category, without ever spending a cent on brand advertising. Want to create a cult of customers devoted to your own brand? Then you need to read "Build a Brand Like Trader Joe's"
Wednesday, June 19, 2013
Four year-old fart still funny
We all know that Trader Joe's is the singles' choice when it comes to grocery stores.
I have no way of knowing whether or not this ad, dated 2009 but which only recently surfaced on my FB page, is legitimate. All I can say is, the author's got a great sense of humor and, if he really placed this 'missed connections' ad, he's also got a hell of a sense of optimism!
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