Thursday, July 19, 2018

Best Buy takes a page from 'Build a Brand Like Trader Joe's' to defy Amazon, and expectations...

Bloomberg just put up a terrific story about the way that Best Buy uses its front-line customer service staff to fight off bigger and richer rivals, like Amazon.

If you're a fan of Trader Joe's, you'll recognize Best Buy's secret -- which is to empower front-line customer service staff to do what it takes to make customers happy.

Even after all these years, I'm still surprised this sure-fire brand-building method is something of a secret.

No comments:

Post a Comment