It was fun helping the guys at Eater dig into who, exactly, supplies Trader Joe's house-brand products.
I gave them the lead to look into lawsuits and recalls, and they took it to the next level, filing a Freedom of Information Act request for all the suppliers listed in recall orders!
To learn a bunch of TJ's suppliers and see how a taster panel compared TJ's vs. name-brand products, go to Eater, here.
Mark Gardiner was an award-winning Copywriter and Creative Director, the VP of Marketing at one of Canada's best-loved retail chains, and ran his own ad agency. Then, he took a $12 per hour job at Trader Joe's, and discovered how one of America's most secretive companies built the strongest brand in its category, without ever spending a cent on brand advertising. Want to create a cult of customers devoted to your own brand? Then you need to read "Build a Brand Like Trader Joe's"
Wednesday, August 9, 2017
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