Advertising Age is running a contest to determine the best summer marketing read. Give Trader Joe's brand credit where it's due, but going here, and voting for "Build a Brand Like Trader Joe's".
I'll be honest with you; Ad Age doesn't make voting that easy (unless you're already a registered site user, you'll have to register.) But, if you choose to register by linking to your Facebook page it's a little easier, and Ad Age is not a FB abuser -- they won't, for example, insist on posting on your behalf.
Please vote! Hey, it's Build a Brand Like Trader Joe's, it's not like you're casting a ballot for Anthony Weiner.
Mark Gardiner was an award-winning Copywriter and Creative Director, the VP of Marketing at one of Canada's best-loved retail chains, and ran his own ad agency. Then, he took a $12 per hour job at Trader Joe's, and discovered how one of America's most secretive companies built the strongest brand in its category, without ever spending a cent on brand advertising. Want to create a cult of customers devoted to your own brand? Then you need to read "Build a Brand Like Trader Joe's"
Wednesday, September 11, 2013
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Trader Joe's is gonna get it's butt kicked with PR fallout from this Obamacare fiasco. Their corporate greed is showing when they push out their parttime employees to the wolves. No more happy checkouts! They also have threatened their employees into silence about the insurance debacle-Employees are not even allowed to discuss their insurance situation with each other. It's gonna be ugly when that cork pops!
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