Build a Brand Like Trader Joe's finished 8th overall in Advertising Age's "Best summer marketing reads" book poll! Thank-you to the readers who noticed my title in the contest, and voted for it.
Mark Gardiner was an award-winning Copywriter and Creative Director, the VP of Marketing at one of Canada's best-loved retail chains, and ran his own ad agency. Then, he took a $12 per hour job at Trader Joe's, and discovered how one of America's most secretive companies built the strongest brand in its category, without ever spending a cent on brand advertising. Want to create a cult of customers devoted to your own brand? Then you need to read "Build a Brand Like Trader Joe's"
Friday, September 27, 2013
Wednesday, September 11, 2013
Give the TJ's brand credit where it's due: Vote on AdAge.com!
I'll be honest with you; Ad Age doesn't make voting that easy (unless you're already a registered site user, you'll have to register.) But, if you choose to register by linking to your Facebook page it's a little easier, and Ad Age is not a FB abuser -- they won't, for example, insist on posting on your behalf.
Please vote! Hey, it's Build a Brand Like Trader Joe's, it's not like you're casting a ballot for Anthony Weiner.
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