Tuesday, July 9, 2013

Chicago blogger blasts broccoli, castigates cashier for kidding with kid with kid's cart

A popular fitness blogger posted a funny rant on the Chicago Now blog, that you can read here.

The blogger, Traci D. Mitchell, is pretty astute; she's a careful reader of packaging, and was shocked to realize that her frozen broccoli had been picked & packed, and shipped frozen... from China. Regular readers of this blog--and anyone who's read my book--will know that TJ's carbon footprint is not consistent with its brand image.

I thought she was also on the money (and funny) when describing a painfully slow-but-cheerful checkout experience, involving a little kid pushing one of those cute half-size carts, accompanied by his doting mommy. That's the downside to Joe's policy--and brand strategy--of extending those employee-customer interactions. Although it works overall, when it fails, it drives customers crazy.

For what it's worth, Traci, those small carts drove me crazy when I was doing the 'cart run' out in the parking lot. They don't nest with the regular sized carts, and slow the process of returning the carts to the store. Eventually though, I realized that anything that extended the cart run was actually good for me; it gave me a welcome break from the madness of the store!

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