Now, Aldi stores are starting to stock a few more name-brand products, like Coke and baby foods (where customers have particularly strong brand preferences.) Some stores have in-store bakeries. Although Aldi is ever-secretive, the word is that Aldi Nord plans to spend about $350M on renovations to its 2,500 or so stores over the next couple of years. Aldi Sud has similar plans.
|New Aldi stores will probably look more like this snazzy UK one.|
The big difference is that Aldi stores have made a science of operating with the bare minimum staff. Fast-selling products are displayed right on the pallets, just as they came off the truck. By contrast, Trader Joe's stores have more staff per square foot than most grocery stores, in order to maximize contact between the brand and its customers.
|How many cues will Aldi Nord take from its successful American kid?|