Canada's marketing industry notices "Build a Brand Like Trader Joe's"

Back when I lived in Canada and worked in Canadian ad agencies, 'Marketing' magazine was read by everyone in the business. That's why I'm pumped that Marketing is reviewing "Build a Brand Like Trader Joe's" in the issue that comes out on Sept. 19.

In the meantime, the Marketing web site has a little feature they call 'What Trader Joe's Knows'. They asked me to provide my ten commandments of building a great cultural brand. Since I always try to over-deliver, I threw in one bonus commandment. If you want to read them, go here.